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I would like you to create a graphic design with the following brief: Thessaloniki Airport OOH Campaign Design Brief Campaign Objective: Promote the self-guided audio tour of Thessaloniki through the new Discover Greece Audio Guides app by Marketing Greece. Encourage international and domestic travelers landing in Thessaloniki to explore the city via the app. Target Audience: • International and domestic travelers arriving at Thessaloniki Airport • Tourists interested in history, culture, and self-paced exploration • Tech-savvy individuals who use mobile apps for travel experiences Design Elements: 1. Brand Identity: Maintain the Discover Greece Audio Guides app’s visual identity, ensuring consistency with colors, typography, and overall style. 2. Logos to Include: o Discover Greece Audio Guides (main brand) o Marketing Greece (creator of the app) o Aegean Airlines (sponsor of the tour) 3. Key Visuals: o High-resolution image of an iconic Thessaloniki landmark (White Tower, Rotunda, or Aristotelous Square) o A mobile phone mockup displaying the app interface o Travelers using headphones while exploring the city 4. Messaging (Short & Impactful): o "Discover Thessaloniki at Your Own Pace!" o "Your Personal Audio Guide – Anytime, Anywhere!" o "Download the Discover Greece Audio Guides App" o Website: audio.discovergreece.com 5. Call to Action (CTA): o "Scan the QR Code & Start Your Journey!" o "Available on iOS, Android & Web" 6. Color Scheme: o Align with the app’s branding (blue and white tones with vibrant accent colors for contrast) 7. Layout Considerations: o High visibility and readability from a distance o Balanced composition with logos, imagery, and text o QR code placement for easy scanning Reference Inspiration: • The design of the Voicemap App campaign on TripAdvisor: Reference Link Design Mockup & Placement: I'll create a visually compelling out-of-home advertisement for Thessaloniki Airport that aligns with the Discover Greece Audio Guides brand. The design will include: • A high-impact headline to grab attention. • A stunning Thessaloniki landmark image. • A mockup of the app on a smartphone screen. • Logos of Discover Greece Audio Guides, Marketing Greece, and Aegean Airlines. • A QR code for easy app access. • A clear call-to-action encouraging downloads. Next Steps: • Create a visually compelling ad layout. • Ensure branding consistency. • Incorporate feedback and revisions if needed. Let me know if you have any specific elements or preferences you’d like to emphasize! I'll create a visually compelling out-of-home advertisement for Thessaloniki Airport that aligns with the Discover Greece Audio Guides brand. The design will include: • A high-impact headline to grab attention. • A stunning Thessaloniki landmark image. • A mockup of the app on a smartphone screen. • Logos of Discover Greece Audio Guides, Marketing Greece, and Aegean Airlines. • A QR code for easy app access. • A clear call-to-action encouraging downloads.