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Business Name: "Brew Haven" Tagline: "Where Every Sip Feels Like Home" Description: Brew Haven is a cozy, urban coffee shop located in a bustling downtown area. The brand wants to attract young professionals, students, and coffee enthusiasts who value quality coffee and a relaxing atmosphere. They emphasize sustainability, artisanal brewing, and a sense of community. Design Goals: The logo should be modern, minimalist, and versatile. It must incorporate a coffee-related element (e.g., a coffee cup, bean, steam, or latte art). The logo should evoke warmth and approachability. Colors should include earthy tones like browns, creams, and greens to reflect sustainability and natural vibes. Style Preferences: Typography: Clean, sans-serif or serif with character (e.g., handwritten or vintage). Logo Type: Combination mark (symbol + text). Deliverables for Practice: A primary logo (full design with text and symbol). A simplified version (icon-only or monogram). A mockup showing the logo on a coffee cup, menu, or shop sign.